Trump's Growing Empire: The Rise of the Trump Brand
As Trump's name graces more products and locations, he remains elusive about his involvement. Explore the expansion of the Trump empire and his strategic brand management.
Donald Trump's name has become ubiquitous, adorning everything from luxury hotels and golf courses to a new discount drug website. While the President has been coy about his role in this branding blitz, his company's aggressive licensing and marketing efforts have transformed the Trump name into a powerful global brand.
In recent years, the Trump Organization has expanded its reach, slapping the Trump name on an array of products and services, from steaks and water to an upcoming line of Trump-branded cannabis. Trump has also licensed his name to dozens of residential and commercial properties worldwide, collecting lucrative fees while distancing himself from day-to-day operations.
{{IMAGE_PLACEHOLDER}}Source: The New York Times
