Snap's New AR Glasses Powered by Qualcomm Snapdragon Chip
Snap has announced a multi-year deal with Qualcomm to power its upcoming consumer-focused AR glasses with Snapdragon XR chips. The glasses are set to launch later this year.
Snap, the company behind the popular social media app Snapchat, has announced a new multi-year strategic agreement with Qualcomm to power its upcoming consumer-focused augmented reality (AR) glasses with Snapdragon XR chips.
This partnership is not the first time the two companies have collaborated, as previous generations of Snap's Spectacles smart glasses have been powered by Qualcomm Snapdragon chips. However, the upcoming consumer-focused AR glasses are set to be the first widely available version of Snap's AR hardware offering.
Snap has been working on smart glasses for over a decade, with the first model of its camera-equipped Spectacles glasses launching back in 2016. The past couple of generations of Spectacles have been AR-enabled, capable of layering digital experiences over the real world, but they have not been available to the general consumer market.
With this new agreement, Snap is doubling down on its AR hardware ambitions, leveraging Qualcomm's Snapdragon XR platform to power the next iteration of its Spectacles glasses. The Snapdragon XR chips are designed specifically for extended reality (XR) devices, offering advanced processing power, AI capabilities, and low-latency performance required for immersive AR experiences.
The consumer-focused Spectacles AR glasses are set to launch sometime later this year, though Snap has not provided an exact release date. The partnership with Qualcomm suggests that the company is committed to delivering a high-quality AR experience with its next-generation hardware.
As the augmented reality market continues to evolve, with tech giants like Apple, Meta, and Microsoft all jockeying for position, Snap's decision to leverage Qualcomm's expertise in the XR space could give it a competitive edge in the burgeoning consumer AR glasses market.
The details of the multi-year agreement between Snap and Qualcomm have not been disclosed, but it's clear that the two companies see a bright future in the intersection of social media, mobile computing, and augmented reality. With the consumer-focused Spectacles AR glasses on the horizon, Snap is positioning itself to bring immersive AR experiences to a mainstream audience.
Source: The Verge
