Retail Giants Disrupt India's Quick Delivery Landscape

Flipkart and Amazon, the e-commerce giants in India, are exerting significant pressure on the country's quick commerce startups, according to industry analysts. The rapid expansion of Flipkart, which is owned by Walmart, into smaller cities and its aggressive discounting strategies are proving to be major threats to the quick delivery ecosystem.

Quick commerce, also known as q-commerce, is a rapidly growing segment that focuses on delivering a wide range of products, from groceries to electronics, within a short timeframe, typically ranging from 10 to 30 minutes. Startups like Swiggy Instamart, Zepto, and Blinkit (formerly Grofers) have been at the forefront of this trend, aiming to provide convenient and speedy delivery services to consumers.

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