MLB Expands Presence on TikTok with Shohei Ohtani Content
Major League Baseball partners with TikTok to bring more baseball content, including popular star Shohei Ohtani, to the platform in time for spring training.
Major League Baseball (MLB) is expanding its presence on the popular social media platform TikTok, just in time for the upcoming spring training season. The two companies have announced a new partnership that will see the creation of an MLB hub within the TikTok app, as well as the introduction of more baseball-related influencers and content featuring some of the league's biggest stars, including Shohei Ohtani.
The move comes as baseball looks to capitalize on the surge in interest surrounding the sport, particularly after a 2025 World Series that saw record-breaking viewership. The series, which pitted the Los Angeles Dodgers against the Toronto Blue Jays, went the distance and required extra innings to determine a winner, captivating audiences both in North America and around the world.
This increased international appeal was reflected in the spike of TikTok activity related to the World Series. The platform reports that posts featuring content from the series saw a significant boost in engagement and viewership, indicating a growing appetite for baseball content among its user base.
By partnering with TikTok, MLB hopes to further expand its reach and connect with younger, more digitally-savvy fans. The league recognizes the power of social media platforms in driving fan engagement and building a stronger connection between players and their supporters.
Shohei Ohtani, the two-way star of the Los Angeles Angels, is expected to be a central figure in the new TikTok content offerings. Ohtani's unique abilities as both a dominant pitcher and a prolific hitter have made him a fan favorite and a subject of fascination for casual and hardcore baseball fans alike.
The partnership will also see the creation of an MLB-specific hub within the TikTok app, providing a dedicated space for users to discover and engage with a wide range of baseball-related content. This will include highlights, behind-the-scenes footage, player interviews, and other interactive experiences that aim to bring fans closer to the game they love.
As the 2026 season approaches, MLB and TikTok are poised to capitalize on the growing popularity of the sport, particularly among younger demographics. By leveraging the power of social media and digital platforms, the league hopes to further solidify its position as a cultural phenomenon and continue to captivate audiences around the world.
Source: The Verge
