GoPro Slashes 23% of Workforce in Bid for Profitability

GoPro, the renowned action camera maker, has announced plans to cut nearly a quarter of its workforce in an effort to return to profitability after facing increased competition and declining revenue.

The cuts, detailed in a Form 8-K filing, are expected to amount to 145 jobs, roughly 23 percent of GoPro's 631 employees. This move could cost the company as much as $15 million in severance payments and healthcare benefits. The company says the layoffs will be implemented during the second quarter of 2026, and most of the job losses will be completed by the end of the year. GoPro had previously laid off workers in two separate rounds in 2024.

The action camera manufacturer had expected to return to profitability in 2026, but the continued challenges it faces have forced the company to take drastic measures. GoPro has struggled with increased competition from rival action camera brands, as well as the growing popularity of smartphone-based video capture solutions.

In a statement, GoPro CEO Nicholas Woodman acknowledged the difficulty of the decision, saying,